(Popular Culture Elective Module)

  1. Show class three TV commercials advertising Coca Cola (Beautiful Coca Cola Commercial Full Version), Kentucky Fried Chicken (Kentucky Fried Chicken 1984), and McDonald’s (New McDonald Fish Commercial 2009 Full Version).

  2. In the lesson, ask students to use some adjectives to describe the commercials.

  3. Teacher introduces some basic elements of TV commercials. For example: the plot (content/story), slogan, music/lyrics, and audio-visual effects (animations).

  4. Divide the students into groups, and ask them to discuss the differences and similarities among the three TV commercials. Students have to select one TV commercial for the Best TV Commercial Award.

  5. Ask students to write an announcement for the Best TV Commercial Award.

  6. Teacher gives students the following information/instructions:

    Situation
    You are the spokesperson for the Best TV Commercial Awards Nomination Board. The board has just selected the Best TV Commercial. You have to report to the media about the final decision of the Board.

    1. Beautiful Coca Cola Commercial
    2. Kentucky Fried Chicken 1984
    3. New McDonald’s Fish Commercial 2009

    You may want to cover the following points:

    • brief content of the three final entries
    • the name of the winning commercial
    • what the commercial is about
    • the use of audio and visual effects
    • the use of slogans
    • the use of music
    • other special features that appeal to the viewers
    • why the commercial should gain the award

  7. Students watch the videos of the presentations and complete the peer evaluation form.

  8. Teacher then can provide feedback to the students.